Marketing BSBA
Start your career with an online Marketing degree from Southern Miss!
Program-at-a-Glance (Undergraduate)
Credit Hours:
Total Hours: 120
Major Area of Study: 24
Additional Requirements: 58-61
Cost per Credit Hour:
$416.59
Learn more about this program:
With a fully-online Marketing degree from The University of Southern Mississippi, you can effectively deliver your business’s message worldwide! If you want to make an impact in areas like sales, brand management, or social media marketing, this is the program for you. Our faculty members are recognized experts in marketing, while the College of Business and Economic Development is AACSB accredited.
Our marketing degree features a hands-on learning experience and the opportunity to work on client-based projects as part of your coursework. You will learn core marketing concepts such as consumer behavior, professional sales, and marketing research. Our program also emphasizes creative problem-solving and communication skills and provides students exposure to analytics, all of which give our students an edge in the marketplace. This is your opportunity to start your career in marketing! Looking for more business-related degrees? Check out our other fully-online options! Want more info about this degree? Our enrollment coaches are standing by to assist you. Click here for more info! This is your life, plus college!
Scholarship opportunities are available for online students! Our Online Student Scholarship gives first-time, fully online students an opportunity for $500 towards their first semester. In addition, online students are eligible to apply for marketing scholarships to support applied learning experiences, like study abroad and internships. To get started with our Online Student Scholarship or to view our list of available scholarships for which you may qualify, visit our Student Scholarship page now!
WHAT CAN YOU DO WITH A MARKETING DEGREE?
A Marketing degree can equip you with a deep understanding of consumer behavior, market trends, and strategic communication, enabling you to excel in roles such as digital marketing, brand management, market research, or advertising.
We are here to help! Our enrollment coaches are standing by to help you take the next step.
We’ll call you soon! In the meantime, learn more about us from our blog or start your application.
Juggling working full-time, being a mom, and earning my degree online was challenging in the most rewarding way. Being the best role model for my children motivates me to keep pushing. I love leading by example and showing them that hard work pays off.
— Whitney Hampton, Marketing BSBA
GEC 01. Written Communication
| Course | Credits |
|---|---|
|
Composition One
|
3 hrs. |
|
Composition Two
|
3 hrs. |
GEC 02. Natural Science
Select 2 courses with labs:
| Course | Credits |
|---|---|
|
Biology and Society
*
|
3 hrs. |
|
Principles of Biological Science
*
|
3 hrs. |
|
Chemistry and Our Environment
*
|
3 hrs. |
|
General Chemistry I
*
|
3 hrs. |
|
General Physics I
*
|
3 hrs. |
|
General Physics II
*
|
3 hrs. |
GEC 03. Humanities
| Course | Credits |
|---|---|
|
World Literature
|
3 hrs. |
Select 2 courses, 1 History required:
| Course | Credits |
|---|---|
|
World Civilizations: Beginnings to 1500 C.E.
|
3 hrs. |
|
World Civilizations: 1500 C.E to present
|
3 hrs. |
|
Introduction to Philosophy
|
3 hrs. |
|
Ethics and Good Living
|
3 hrs. |
|
Comparative Religion
|
3 hrs. |
GEC 04. Aesthetic Values
Select 1 course:
| Course | Credits |
|---|---|
|
Art Appreciation
|
3 hrs. |
|
Dance Appreciation
|
3 hrs. |
|
The Enjoyment of Music
|
3 hrs. |
GEC 05. Social and Behavioral Sciences
Select 2 courses:
| Course | Credits |
|---|---|
|
The Human Experience: A Global Perspective
|
3 hrs. |
|
Concepts of Wellness
|
3 hrs. |
|
Basic Economics
|
3 hrs. |
|
World Geography: Dynamics of a Changing Earth
|
3 hrs. |
|
American Government
|
3 hrs. |
|
General Psychology
|
3 hrs. |
|
Understanding Society: Principles of Sociology
|
3 hrs. |
GEC 06. Mathematics
Select 1 course:
| Course | Credits |
|---|---|
|
Quantitative Reasoning
|
3 hrs. |
|
College Algebra
|
3 hrs. |
GEC 07. Writing-Intensive Requirement
Select 1 course:
| Course | Credits |
|---|---|
|
Technical Writing
|
3 hrs. |
|
Organizational Communication
|
3 hrs. |
|
Business Communication
|
3 hrs. |
GEC 08. Speaking-Intensive Requirement
Select 1 course:
| Course | Credits |
|---|---|
|
Public Speaking
|
3 hrs. |
GEC 09. Capstone Requirements (Major Area)
| Course | Credits |
|---|---|
|
Global Managerial Policy and Strategy
|
3 hrs. |
DEG 01. Major Area of Study Requirements
| Course | Credits |
|---|---|
|
Creative Marketing
|
3 hrs. |
|
Professional Selling
|
3 hrs. |
|
Consumer Behavior
|
3 hrs. |
|
Marketing Research
|
3 hrs. |
|
Marketing Management
|
3 hrs. |
Select 3 courses:
| Course | Credits |
|---|---|
|
Integrated Marketing Communications
|
3 hrs. |
|
Supply Chain Management
|
3 hrs. |
|
Business-to-Business Marketing
|
3 hrs. |
|
Advanced Professional Selling
|
3 hrs. |
|
Sales Management
|
3 hrs. |
|
Retail Management and Strategy
|
3 hrs. |
|
Services Marketing
|
3 hrs. |
|
Advanced Marketing Research
|
3 hrs. |
|
International Marketing
|
3 hrs. |
|
Retail Promotion
|
3 hrs. |
|
Digital Media Merchandising and Marketing
|
3 hrs. |
DEG 02. Additional Requirements
College of Business core classes:
| Course | Credits |
|---|---|
|
Introduction to Financial Accounting
|
3 hrs. |
|
Introduction to Managerial Accounting
|
3 hrs. |
|
The Legal Environment of Business
|
3 hrs. |
|
Applied Business Analytics
|
3 hrs. |
|
Business Analytics II
|
3 hrs. |
|
Principles of Macroeconomics
|
3 hrs. |
|
Principles of Microeconomics
|
3 hrs. |
|
Principles of Finance
|
3 hrs. |
|
Management for Organizations
|
3 hrs. |
|
Operations Management
|
3 hrs. |
|
Global Managerial Policy and Strategy (Capstone)
|
3 hrs. |
|
Management Information Systems
|
3 hrs. |
|
Principles of Marketing
|
3 hrs. |
|
Select any approved College of Business international course
|
3 hrs. |
Select 1 course:
| Course | Credits |
|---|---|
|
Business Analytics I
|
3 hrs. |
|
Introduction to Statistics for the Behavioral Sciences
|
3 hrs. |
|
Statistical Methods I
|
3 hrs. |
|
Elementary Statistics
|
3 hrs. |
Select 1 course:
| Course | Credits |
|---|---|
|
Business Analytics I
|
3 hrs. |
|
Introduction to Statistics for the Behavioral Sciences
|
3 hrs. |
|
Statistical Methods I
|
3 hrs. |
|
Elementary Statistics
|
3 hrs. |
Additional BSBA Requirements
Select 1 course:
| Course | Credits |
|---|---|
|
Technical Writing
|
3 hrs. |
|
Organizational Communication
|
3 hrs. |
|
Business Communication
|
3 hrs. |
Select 1 course:
| Course | Credits |
|---|---|
|
Business English
|
3 hrs. |
|
Computer Applications in Business Technology I
|
3 hrs. |
|
Advanced Grammar
|
3 hrs. |
Select 2 courses, MAT 102 required
| Course | Credits |
|---|---|
|
College Algebra
|
3 hrs. |
|
Brief Applied Calculus
|
3 hrs. |
|
Calculus for the Arts and Sciences
|
3 hrs. |
|
Approved higher-level MAT course
|
3 hrs. |
Additional Note
Please note that the above information is meant to be a guide and is not official. For further information regarding courses for this degree, see the University Bulletin. Please be aware that not all course choices listed in the University Bulletin are available online. However, sufficient online options are available to complete this degree.
Frequently Asked Questions
To get started with the application process, start here.
To graduate, you will need 24 credit hours that will consist of your major plan of study. You and your advisor will work together to build a schedule that satisfies the 58-61 additional credit hours required to graduate.
Students can develop a comprehensive understanding of marketing principles. You can develop various skills such as personal selling, advertising, sales promotions, pricing, product research, design, distribution logistics, and a lot more to prepare you for a future in marketing. In addition to these marketing-specific skills, students can also expect to gain knowledge in essential business disciplines including finance, economics, business law, and retail management, giving you a diverse business knowledge to overcome any obstacle you may encounter in the field.
The total cost does not include transfer credit or financial aid. If you would like to calculate your semester cost, visit our tuition page to find out tuition calculator. If you’re interested in financial aid or scholarship information, you can get started on our scholarship page.
If you still have questions about tuition, transfer credits or anything else about the university, please visit our FAQ page, or take a moment to fill out our form at the bottom of the screen, and we will reach out to you!
Admission Requirements
The following is required from all undergraduate applicants:
- Application for Undergraduate Admission
- $45 non-refundable application fee
- An official high school transcript for freshman (high school) applicants OR official transcripts from all institutions attended after high school for transfer applicants
- Submission of ACT or SAT scores for freshman (high school) applicants
Students should be mindful of admission deadlines. For a full list of admission requirements, see the University Admission Policies.
QUESTIONS ABOUT THIS DEGREE?
Talk to one of our enrollment coaches today for more information.
QUESTIONS ABOUT THIS DEGREE?
Talk to one of our enrollment coaches today for more information.
Apply Now!